The redesign of the Instantly platform posed challenges, from confusing hierarchy and inconsistent branding to a lack of navigation clarity. The existing system lacked structure, making it tough for users to prioritize actions. Adapting the lead inbox into a mobile app was a key hurdle, requiring a blend of user-centric design and tech innovation for a seamless, on-the-go lead status check.
The Instantly team embarked on a mission to elevate user engagement by amplifying sign-ups and delighting their existing users through a reimagined, streamlined, and effortlessly intuitive navigation experience. Our approach involved integrating cutting-edge SaaS product behavioural psychology to eradicate sources of frustration, foster trust, and seamlessly guide decision-making at every juncture.
Since undertaking the redesign of instantly's product, emphasizing simplicity and prioritizing user tasks, the company has experienced a remarkable surge of 50,000 new paid subscribers. This outstanding growth has translated into a substantial revenue boost of approximately $1 million.
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