Journal together
Longwalks

Longwalks is an online journal that helps friends and families develop closer relationships, share ideas, and have meaningful conversations. Their team contacted us to redesign their app’s user experience to increase retention and engagement.

Recommended by
Oprah Winfrey!

Meet

The Client

Longwalks is a Menlo Park based startup that offers users an online journal they can share with friends and family to develop deeper connections. We instantly clicked with them because of our love for products that improve people's lives. Our team worked closely with Longwalks to create an experience that puts a smile on user's faces.

Understanding

The Problem

The Longwalks app had many usability errors that prevented people from having a great experience. The visual design also needed improvement to be more meaningful.

Delightful

Onboarding

We reworked the onboarding process to get users excited about Longwalks, which increased D0-D7 conversions. It was designed to be fast, easy, and clearly explain why the app is different from the competition.

Daily

Journal

We revamped the daily prompt feature to entice users to complete more daily journals. Gamification patterns and timely notifications were also used for making the app more sticky.

We had an incredible experience working with Orizon and were impressed they made such a big difference in only four weeks. Our team is grateful for the wonderful improvements they made and their ability to get familiar with the Longwalks app so quickly. It acted as a catalyst to take our design to the next level and get more eyes on our product.”

Melody Mortazavi
Co-Founder at Longwalks

A place to share

With friends

It was originally difficult for users to send invitations or see who shared a journal with them. We streamlined this process to help people grow their community and create stronger relationships.

A place to share

A Conversation

Since people were not using the conversation feature or understanding its value, we redesigned it to guide users through connecting with loved ones and making it enticing.

A place

To reflect

Our goal was to give Longwalks users a sense of accomplishment and enable them to track their progress. This helped them reflect on previous days so they could continually grow.

Design Systems

Scaling made easy

We love building design systems that grow with our clients. That’s why our team created reusable components for Longwalks so they can scale easier in the future.

Typography

&Colors

Font family
Quicksand
Regular
Medium
Bold
AaBbCcDdEeFfEeGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
AaBbCcDdEeFfEeGgHhIi
JjKkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz
0123456789
!@#$%^&*/)

The results

People loved it

People loved the new design and experience as it helps them stay in touch with family, have more gratitude, and develop deeper relationships.
Recommend fully
App Store ・ MiraTØP
“Brought the family together, we have heard things about each other we have never heard before, we visit each other more often now and have really bonded because of the app, thank you.”

Oprah Winfrey

"A wonderful app!"

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